Hey. I’m Laurențiu.
A Product Designer.
I’m also a developer sometimes and like Steve Jobs would say, I like to make sexy products that don't suck. Currently in London leading the UX transformation at Third Bridge.
FEATURED WORK
Documented the existing flow, redesigned and reduced the steps from 11 to only 6, considerably reducing friction and improving conversions.
Redesigned the portal for borrowers, eliminating inconsistencies, fixing the UX, applying the design system and rebranding the UI.
Wireframed and designed the new marketing website from scratch using branding principles and assets from Design Studio.
Responsible for inventorying, designing and implementing an atomic design system from scratch and improving the existing interface.
Responsible for creating the game concept, designing the look and feel, including UI, environments and overall user experience.
Redesigned the main analytics platform, RAPid. Advocating and implementing UX practices, including user research and testing.
Designed and developed a user-friendly android app for my Computer Science dissertation that tracks stocks, bonds and news in real-time.
Designed and developed the brochure site to promote Novo Games, a company which I co-founded during my university years.
